Symbols of trust include: Brand or manufacturer logos Security logos (VeriSign, secure payment) Accreditation (Better Business Bureau, industry associations) Consumer reviews Surprisingly, in a study by UXMatters, analysts found that icons such as PayPal, VeriSign, and Visa were among the highest-rated trust elements on a site for first-time visitors. It only takes a few minutes to add these logos (assuming you are skilled) to your pages. Improve your product descriptions Don't be tempted to rely on manufacturers' basic descriptions for your products, and avoid copying descriptions from competing sites at all costs. Besides the ethical issue of plagiarism, putting duplicate content on your site can impact your search visibility.
Write compelling, unique, and informative fax list descriptions that support the photos you use. Your copy should be focused on the value proposition, with clear benefit statements that tell the reader why they should buy your product. If you're wondering how long the copy should last, the answer is simple: enough time to answer any questions the customer might possibly have about the product. They don't need to read the full description. They only need to read long enough to convince them that this is the solution they were looking for. Most e-commerce platforms will give you two sections for descriptions (a long description and a short description), or they will pull a short description from the longer copy.
Advertising Continue reading below Zappos is right. with benefit statements for maximum impact. img3 Tackling shipping costs Shipping costs are the number one reason for shopping cart abandonment in e-commerce. Not only will customers bounce back if they need to clear through the checkout process to get shipping rates, but they're likely to shop around to see if they can get a better shipping rate. Advertising Continue reading below More than 50% of e-merchants offer either completely free delivery or free delivery depending on the value of the customer's basket. According to a study by E-tailing, free shipping is the 1 deciding factor for consumers shopping online, and 73% consider it a critical factor in whether or not they will purchase a product.