Editor's Guide: With the rapid development of the mobile Internet, short videos have become one of the important ways for the masses to give full play to the bulk sms service value of fragmented time. In 2019, short video entered a period of rapid growth, and the continuous expansion of user scale led to the rapid development of short video platforms in the domestic market. The business model has changed, and live broadcast e-commerce has begun to emerge. In 2021, affected by the policy, New Oriental will transform into live broadcast e-commerce of agricultural products as a bulk sms service whole, and major live broadcast platforms will also seize the minds of users, and the live broadcast e-commerce industry will be surging. In February 2019,
Alibaba separated the live broadcast module in the Taobao APP and formed an independent APP called Taobao Live, in order to further lay out the live bulk sms service broadcast e-commerce sector, sharing the stage with rivals such as Douyin, Kuaishou, and Mogujie. Competition, strive to achieve rapid transformation in the era of short video explosion, and firmly grasp the market share of live broadcast e-commerce. And in January 2021, the Taobao live broadcast brand was newly upgraded to Diantao, constantly highlighting the value of the live broadcast e-commerce industry. So bulk sms service why is Diantao (Taobao Live) able to quickly occupy the high ground of the live e-commerce industry in a short period of time? What is the development status of the entire live e-commerce industry?
This article will analyze Diantao (Taobao Live) to gain an in-depth understanding of the development status of live broadcast e-commerce products and the live bulk sms service broadcast e-commerce industry. This article will analyze the following 8 aspects: industry analysis Competitive Analysis User value analysis business value analysis Product iteration analysis Product Structure Analysis Operational Analysis future outlook 1. Industry analysis At present, traditional e-commerce platforms have become mature, and there is no room for new market development. The difficulty of acquiring user traffic is bulk sms service increasing, and the cost of acquiring customers on major platforms is increasing. The traditional e-commerce industry needs to find a new traffic acquisition channel. With the rapid rise of short video platforms,