Have you noticed how every major website and app now asks for your permission to track your activity? They do this so they can target specific ads to you based on your buying behavior and interests. The more these are catered toward you specifically, the more likely you’ll buy, especially if you’ve been searching online for a solution to a problem. Intent data is collected by gathering information on internet activity. This information is then stored in a database. As a business, you can tap into this valuable information so you can target customers who show interest in your offer and make it easier for you to predict when and how to capture the sale.
If you know who to target, you can increase your Image Manipulation conversion rates because you’ll be marketing toward consumers who are actively looking for your solution. How is Intent Data Collected? Third-party vendors – more on this later – collect research activity across the internet. They look for any kind of content consumption. If activity from a user spikes on a specific topic – meaning they’re searching more and consuming more content in that topic – that sends a signal that they intend to purchase. You get this data by purchasing it from these third-party vendors. A lot of these platforms are designed to assist B2B businesses, so if you market to other businesses, this is valuable data to collect. How to Calculate Purchase Intent There’s a couple of different ways to calculate your own purchase intent without having to purchase this data from a third-party vendor.
Still, it would only be limited to users who are already aware of your brand. When calculating buyer intent, look at website analytics to see which pages are viewed the most and look at website engagement. You can analyze this data to get a good idea of their intent to buy your product. You can also use a more direct method and ask your audience through surveys. You can do this on your social media platforms, your email campaigns, or directly on your website. The following section is a more in-depth look at these two methods.