Branding and performance go Industry Email List hand in hand It needs little explanation that a strong, good brand can have a major impact on a company's results. However, branding online doesn't always get the attention it Industry Email List should in many cases. Precisely to improve those results. The explanation behind this is not difficult to find, but at the same time not always logical. It already starts with the structure of many companies. In 2022, many companies will still have a communication department that is concerned Industry Email List about the brand, while the online or marketing performance department is concerned about achieving the measurable sales and profit targets that are there.
Not logical, because all Industry Email List marketing activities should contribute to both the financial result and the brand. For which company is high brand awareness the ultimate goal? What good is a beautiful brand, high brand awareness, if it does not result in good financial results? Building and developing a brand can never be Industry Email List the main goal. In fact, it is a means to achieve certain objectives as a company. Fortunately, it has now also become easier to make the effects of branding (partly) quantifiable and translate it into Industry Email List financial impact. With performance -based branding, you as an advertiser can work on branding activities that demonstrably contribute to the financial results.
It is precisely this integration of Industry Email List branding and performance that will only become more important. 16. Audience targeting is over, focus on segments and intent Originally, many advertisers spend the necessary time to define their target groups, with the idea that advertisements can then be served as targeted as possible. But due to the possibilities that the internet offers, it is no longer logical to limit yourself to this online. It is Industry Email List precisely this framing that will limit growth in many cases. Your campaign may not Industry Email List show good results within the total group of 'women aged 30 to 40', but it does show among the segment 'women aged 30 to 40 who live in The Hague and use an iPhone.