All of us can now come face to face with "the new Google Ads experience", the colloquial name that Google has given to the complete overhaul of the user interface of Google Ads Image Manipulation (formerly known as Google AdWords). . That's right, my friends: the new Google Ads UI is now available to all advertisers . adowrds change Image Manipulation 2017 new interfacec Screenshots and demos of the redesigned UI have been circulating online for a few months now, and many WordStream customers have had access to the Alpha; don't worry, you can go Image Manipulation back to the good old Google Ads we all know and love with the click of a button.
The new user interface is aesthetically pleasing, of course. It's packed with data visualizations, expanding three-dot menus, and colorful representations of Image Manipulation account data. But while it may seem intuitive to the uninitiated, seasoned vets will quickly find themselves lost looking for features they've used a thousand times. There's a flip side to that coin, though: revamping Image Manipulation almost everything means new features are available to you. Some are right in front of you (see: the countless colors painted on the dozen graphics that greet you), others are hidden Image Manipulation gems. Let's take a look at five things buried in the new Google Ads user interface that advertisers and agencies should be interested in.
New demographic targeting options! Recently, Google Image Manipulation released demographic targeting for Search Network ads as a powerful tool for advertisers to tailor their reach and messaging to users of different genders and ages. These targeting Image Manipulation options were immediately powerful for advertisers in countless verticals.