Investing a lot of money to develop new users in the past, and instead to maintain old users through systematic retention, achieve user loyalty and long-term repurchase, and executive list achieve stable profits for enterprises. the goal of. These include a series of common methods in private domains, such as user development, user classification, user executive list communication, user loyalty, and user recovery. Only by looking at private domain operations from such a height, instead of simply focusing on small WeChat accounts, can it be possible to create greater performance.
For example, live broadcast is also a good channel for customer acquisition and conversion, and it should also be considered in the private domain system. Another example is the Weitao section in Taobao. As a "private domain" function in Taobao, it can executive list regularly provide new news about products to old users of the store, and promote the return of old users to the store, which should also be the business scope of e-commerce private domain. As the person in charge executive list of the private domain, you cannot limit your vision to the WeChat ecosystem's circle of friends, WeChat groups, and personal accounts.
Functions suitable for customer relationship management should be included in the private domain operation. Misunderstanding 2: Don't expect a private executive list sector to change the fate of the enterprise, it is not a life-saving straw There is no panacea for all ailments in this world, if there is, it is "psychological medicine". Many articles often advocate executive list the so-called XXX company relying on private domain traffic to make XXX yuan for 3 months and turn losses into profits. Such articles are very irresponsible, and even create anxiety and mislead the bosses and Internet practitioners who do not understand. I have always felt that the private domain is a performance.